I can think of many reasons why a person could use a cool watch. I own a cool and reliable watch, so there is no reason why anybody should not own a cool watch such as a jacques lemans watch. A jacques lemans watch is not the only watch I can think of when I think of watches in general. When I think of watches, I think of Movado watches. By buying a watch for your loved one, you will not make a mistake, because everybody needs a new watch such as a movado watch from time to time. Movado is a known brand that has many interesting models of watches for you to choose from. It has both watches for men as well as for women. When you will be picking your perfect birthday gift, you will want to pick a Movado watch. There are many watches of this type. My favorite one is Movado 0604182 Ladies Watch Eliro Stainless Steel Black Dial. I like black and silver watches, because they nicely compose with my black clothes I wear often. I am sure that everybody would appreciate getting a black and silver watch for the same reasons as I enjoy having a watch like this one.