Before you take care of the Search Engine Optimisation of your website, make sure that you know what to do. By applying wrong search engine optimization techniques, you can make the matters a lot worse. Not all techniques you can apply are good techniques. Some techniques will do more harm than good. SEO techniques are as important to any webmaster as launching a new website. Not everybody knows everything about SEO, but those who know its secrets have a chance to achieve a lot better results than those who have no idea about the subject. Some knowledge about the subject will always make a difference.