What is your favorite store? i know that it would be difficult for me to say what my favorite store is. I shop regularly in at least a few stores. If I know that I can find a good deal somewhere, I am more willing to stop by and see what they can offer me. One of the main benefits of store fixtures is that they give store owners the possibility to highlight their products. The competition on the market is steep these days. You need to know to advertise so that you can attract more customers to come and see your goods.