If you recently launched a new website you would like to make popular, you are probably interested in gaining search positions in Google. One of the first things you need to learn about is SEO. It is never too late to learn something new and interesting about SEO. The topic is always hot and thousands of people discuss it on the Internet each day. as long as you use an ethical approach, everything is going to be ok. My recommendation is to avoid anything that is controversial and anything that might get you banned by Google. you do not want to mess with Google, believe me.