Those who own a mortal and brick business might want to advertise in newspapers, using leaflets, maybe even TV. Mortal and brick businesses might also want to advertise online if they want to have an online presence. On the other hand, a typical online business is probably only going to advertise online. That is because it might be easier to target potential customers and after all, if it is an online business, then advertising online simply seems logical. There are various companies, such as a seo company, that try to help business to advertise effectively. There is a lot of talk about SEO these days and each person might have a different SEO strategy.