Every businessperson has to make a decision how and where to allocate his money on advertising. Advertising a business is crucial to its success. If i were to find ways to advertise my company, I would be careful where I decide to allocate my money. I have heard somebody say that small businesses choosing to advertise on TV or radio without the advice coming from professional media buyers such as Austin Advertising Agency are wasting their money. This is sad, but it is definitely true. Advertising on TV or radio requires a lot of experience that is hard to obtain.